Original Exciting Together

Join Our Team

HSE is truly the premier destination for Sports and Entertainment in the Carolinas, from NBA basketball to the most exciting musicians and entertainers in the world. Join forces with us and take your brand to the highest levels

Core Values

  • Integrity
  • Collaboration
  • Teamwork
  • Fun

Our Properties

Charlotte Hornets

Established in 1988 as an NBA expansion franchise, the Charlotte Hornets took the league by storm with a rabid fan base, bold new uniforms and some of the most dynamic and popular players of the 1990s. Today, the Hornets organization strives to deliver a relentless attack on the court, an unmatched experience in the stands and a positive impact throughout the community.

Spectrum Center

Spectrum Center is the premier destination for sports and entertainment in the Carolinas. Opened in 2005, the state-of-the-art uptown Charlotte venue has served over 17.6 million patrons and hosted over 1,800 ticketed events.

Greensboro Swarm

Founded in 2016 as the NBA G League’s 20th team, the Greensboro Swarm are the player development-focused minor league affiliate of the Charlotte Hornets. The Swarm play their home games at the Fieldhouse at the Greensboro Coliseum Complex 90 miles north of Charlotte.

Hornets Venom GT

Hornets Venom GT is the official NBA 2K League affiliate of the Charlotte Hornets. Beginning play in 2020, Hornets Venom GT will take on the 2K League’s 22 other franchises in regular-season, tournament and postseason play.

Partner Opportunities

In-Arena Signage

Partner brands are highlighted in a variety of ways during Hornets home games and events

IP Usage Rights

Utilize our partnership to highlight our brands together in the marketplace

Digital & Integrated Content

Engaging content that fits our brand and adds value to yours

In-Market Promotions

Take our brand to market to drive revenue

Founding Level Partners

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